EXECUTIVE BUSINESS LEADER
industrial and b2b markets
Experienced Business Professional
A senior-level B2B business leader and professional with over 20 years of hands on experience in demanding leadership roles. My key strengths are shaping and executing strategic changes, building and managing high-performing sales & marketing teams, and coaching professionals to reach their best performance. I have worked in both large corporations and scale-ups, successfully involved in multiple market entries, business integrations, and growth initiatives. I am at my best in roles where I can utilize my experience in its full capacity – in leadership, expert, or interim assignments
My key competences include launching new markets, leading change programs, and coaching organizations to succeed. My approach combines analytical thinking with hands-on leadership and strong interpersonal communication. I have operated across Europe, built and led cross-functional teams, and driven partnerships in industrial, service, and technology sectors.
Open to executive, consulting, or interim roles – especially those with an international scope and a clear mission.
Let´s get things done!
Creating Growth
Providing tailored solutions to meet needed business demands. Leveraging expertise in market entry strategies, business development, and strategic planning to drive your success.
Business Development
Driving growth through innovative business development strategies. Identifying new opportunities, forging partnerships, and expanding your market reach for sustainable success.
Consulting & Advisory
Guiding through market challenges with customized consulting services. Offering insights, recommendations, and actionable plans to optimize your business operations.
Strategic Planning
Crafting roadmaps for your long-term success. Developing comprehensive strategic plans, setting clear objectives, and aligning your business goals for maximum impact.
SKILLS
Core Competencies
- STRATEGIC PLANNING
- MARKET ANALYSIS
- LEADERSHIP EXCELLENCE
- CHANGE MANAGEMENT
Selected Case Examples
Recent Roles & Achievements
(for a full CV please see LinkedIn or send a request)
Standard Solutions Group AB
Role: Country Launch Lead, Finland
Duration: 07/2022 – Present (2025)
Mission: Establish Finnish branch operations, initiate local sales and marketing, and build a strategic foundation for long-term growth
Key Achievements:
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Successfully launched Finnish subsidiary with full legal and operational compliance
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Built and led a small core team; secured active participation from Swedish HQ
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Initiated 10+ strategic customer relationships within target segment
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Onboarded a committed local marketing partner
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Progressing toward first €1M in revenue
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Established strong brand recognition within the defined customer segment
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Localized core offerings and processes to align with Finnish market needs
Somis Enterprices Oy
Role: Market Development Advisor, Director of Safety and Partnerships
Duration: 06/2021 – 07/2022
Mission: Pilot the SomeBuddy/Someturva service in the private sector
Key Achievements:
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Identified that short- and mid-term growth potential lies predominantly in the public sector; private sector not yet market-ready
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Conducted ~300 customer meetings and multiple offer negotiations, with a few completed sales
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Delivered cost-effective results with limited resources
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Retrospective impact: SomeBuddy achieved significant public sector success, covering nearly 50% of Finland’s basic education market
Lindström Group Oy
Role/Project: Business Integration Lead
Duration: 08/2019 – 04/2020
Mission: Post-acquisition integration of Tallinna Pesumaja Oü into Lindström Oü; develop a 100-day plan, execute and evaluate long-term business case
Key Achievements:
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Completed all pre-acquisition preparations; integration team fully briefed and operational
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Seamless execution of 1–10–30 day post-acquisition transition phases
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Developed a realistic situation assessment and a reliable 100-day integration roadmap
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Achieved 100% retention of both key customers and employees; uninterrupted production
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Renewed contracts with major strategic customers
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Secured a continuity-focused production plan
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Delivered a long-term business case that enabled clear decisions on facilities, capacity, clients, and workforce
Lindström Group Oy
Role/project: Digital Marketing & Sales Development Lead, Baltics
Duration: 01/2018 – 05/2019
Mission: Build and lead digital marketing operations and integrate them with sales in Estonia, Latvia, Lithuania and Belarus
Key Achievements:
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Recruited digital marketing managers in all area countries
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Partnered with local agencies to enhance digital capability
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Designed and implemented a new sales–marketing collaboration model
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Reallocated sales priorities and resources to drive both long-term (strategic) and short-term (tactical) sales initiatives effectively
My Professional Key Competences
• Driving business growth through strategic sales & marketing
• Leading market entries and international expansions
• Executing change programs and post-merger integrations
• Coaching and developing leadership and sales teams
• Bridging strategic vision with operational excellence





